Our Impact: What We Value

Gorgeous jewels without compromises.

Our Values

Our products are made from premium materials that give you the quality you deserve, without sacrificing your values. 

To ensure that we have a positive impact on our planet, we focus on three things: Our Products, Our Packaging, and Our Planet.

At Allurii, we are mindful of how our actions as a business affect the environment — now, and in the future.

Allurii Happy Customers wearing moissanite earrings

Our Values

Our products are made from premium materials that give you the quality you deserve, without sacrificing your values. 

To ensure that we have a positive impact on our planet, we focus on three things: Our Products, Our Packaging, and Our Planet.

At Allurii, we are mindful of how our actions as a business affect the environment — now, and in the future.

Supporting the preservation of our natural ecosystems.

It is no secret that the mining industry has caused harm to our planet with issues such as deforestation, water pollution, and destruction of wildlife habitats. Producing jewelry with mined gemstones has come with a cost to the environment.  

As an alternative, we use lab-created moissanite gemstones in our jewelry — a sustainable gemstone. Doing so allows us (and you) to have peace of mind, knowing that our jewelry is created in an environmentally-friendly and ethical way.

Our jewelry gives you the quality and beauty you expect while keeping our planet beautiful.

sparkling moissanite earrings being held between two fingers

Our Products

Supporting the preservation of our natural ecosystems.

It is no secret that the mining industry has caused harm to our planet with issues such as deforestation, water pollution, and destruction of wildlife habitats. Producing jewelry with mined gemstones has come with a cost to the environment.  

As an alternative, we use lab-created moissanite gemstones in our jewelry — a sustainable gemstone. Doing so allows us (and you) to have peace of mind, knowing that our jewelry is created in an environmentally-friendly and ethical way.

Our jewelry gives you the quality and beauty you expect while keeping our planet beautiful.

Our Packaging

Responsibly sourced. Sustainably made.

Beyond our product, it was also important that we use eco-friendly packaging. We are proud to say that our packaging has no single-use plastic. But we didn’t stop there.

We wanted to ensure our packaging was made from responsibly sourced material. That is why the materials used are verified by the Forest Stewardship Council.

This is significant because it means:

•   No deforestation
•   Fair wages to workers
•   Natural wildlife is protected
•   Local communities are consulted

Premium Moissanite Earrings by Allurii, along with its beautiful teal packaging and FSC logo
Premium Moissanite Earrings by Allurii, along with its beautiful teal packaging and FSC logo
Premium Moissanite Earrings by Allurii, along with its beautiful teal packaging and FSC logo

Our Packaging

Responsibly sourced. Sustainably made.

Beyond our product, it was also important that we use eco-friendly packaging. We are proud to say that our packaging has no single-use plastic. But we didn’t stop there.

We wanted to ensure our packaging was made from responsibly sourced material. That is why the materials used are verified by the Forest Stewardship Council.

This is significant because it means:

•   No deforestation
•   Fair wages to workers
•   Natural wildlife is protected
•   Local communities are consulted

Artistic photo show Allurii Moissanite Earrings juxtaposed in Plant leaf

Our Mission

We give back to our planet.

As part of our efforts to preserve our planet, we are planting 1,000 trees every year through Eden Reforestation Projects – an organization that helps restore forests worldwide.

Not only that, but this organization works with local governments and communities to ensure that the new trees planted are protected. In the process, job opportunities are created for locals, and eventually, the trees planted provide food security and a source of income.

Our Goal

Your purchase helps preserve the beauty of our planet. For every purchase you make, a tree will be planted on your behalf. You can wear your earrings with pride, knowing that you are contributing to a better planet for everyone.

Here's our goal for 2024!
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woman holding three potted plants while wearing moissanite